Close×

Peters and Cadbury have teamed once again, this time bringing Cadbury Crème Egg into ice cream form. The limited edition range is available from this week until stock runs out.

Following the successful collaborations for Picnic, Crunchie and Dairy Milk Chocolate ice cream tubs, the latest partnership for Peters and Cadbury comes in time for Easter with the Crème Egg.

“Knowing the hysteria that a lot of our other Cadbury tubs has received, we’re expecting to see just as much excitement this time around,” said Peters senior brand manager Dorana Henenberg.

 “We’re confident Cadbury Creme Egg fans and ice cream lovers alike will love what we have created. So make sure you head out and pick one up today because once they’re gone, they’re gone.”

The Crème Egg ice cream will come in single-serve sticks, sold as either a multi-pack or on its own, and will be available in Coles, Woolworths and independent supermarkets until sold out.

The four-pack has an RRP $8.50 and $4.00 for a single serve.

Packaging News

Federal ministers yesterday convened an urgent industry roundtable on plastics supply chain pressures, placing packaging reform and domestic recycling capability firmly at the centre of discussions around Australia’s food security and manufacturing resilience.

The Australian Beverages Council has renewed calls for urgent national packaging reform, saying global supply disruptions highlight the need for stronger domestic recycling and harmonised EPR.

Close the Loop has sold its US-based ISP Tek Services business for US$10m, as part of a broader strategic reset aimed at sharpening focus on its core packaging and resource recovery operations.