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Asembl has brought Chupa Chups and Bulla together again for a new icy treat. Featuring iconic Chupa Chups strawberry, watermelon and cola flavours, the limited edition icy poles are available in party pack size, containing 30 treats.

Perfetti Van Melle’s licensing area manager, Marta Ballesteros said, “We love how Bulla Dairy Foods connects with our Chupa Chups brand, not only do they deliver a variety of delicious and refreshing icy sticks with the best flavour experience, but they also present them in playful packaging which ensures they are going to be a winner at any summer party.”

Asembl first teamed up Chupa Chups and Bulla Dairy Foods earlier in the year, for a strawberry and vanilla ice-cream combination, which featured crushed candy and strawberry sauce drizzled throughout and atop – Bulla’s homage to the world-famous Chupa Chups lollipop.

The Bulla Dairy Foods’ Chupa Chups Party Pack also include a colour-in activity on the packaging, and can be found exclusively in Coles from 4 January 2023 RRP $18.

Packaging News

Good news for last-minute nominators – the entry deadline for the 2026 PKN Women in Packaging Awards has been extended, giving the industry more time to recognise outstanding talent.

As pressure builds ahead of Friday’s Environment Ministers Meeting, the Australian Council of Recycling is again calling for urgent action on packaging reform, warning that without it Australia’s recycling system is at risk.

The AIP has outlined a refreshed strategic direction, positioning itself as a leading provider of technical education, training and industry guidance as packaging reform and sustainability pressures intensify.