Global snacking brand, Mondelēz International, and The Coca-Cola Company are teaming up to launch a campaign combining the Oreo and Coca-Cola brands – introducing the Oreo Coca-Cola Sandwich Cookie and Coca-Cola Oreo Zero Sugar Limited Edition.
The new products and campaign are inspired by “besties” around the world, and aim to bring friends together to celebrate their friendship while enjoying these two well-known products. The new launches will be available for a limited time only, and aim to offer unique experiences that “celebrate the magic of teaming up with a bestie”.
The Coca-Cola Oreo Zero Sugar Limited Edition has flavourful hints inspired by Oreo cookies, and the Limited-Edition Oreo Coca-Cola flavoured Sandwich Cookies are embossed with Coca-Cola cookie designs, and include red sprinkles in the creme filling.
Coca-Cola South Pacific senior marketing director, Kate Miller, said Coca-Cola Creations is all about infusing the brand with new expressions of creativity, allowing Australian and New Zealand fans to experience the real magic of the product.
“Coca-Cola Oreo Zero Sugar Limited Edition perfectly aligns with this, tapping into emerging technologies, collaborating with brands, artists and designers to create new flavours, designs and unexpected experiences,” said Miller.
The campaign aims to create an immersive digital experience, inviting Australian and New Zealand fans to activate the ‘Bestie Mode’. Created in partnership with Spotify, the Oreo and Coca-Cola brands are unveiling the ‘Bestie Mode Digital Experience’, an exclusive platform designed for friends to merge music tastes and enjoy together.
Once connected to a Spotify account, users will be prompted with questions to see how their music tastes compare, and a playlist will be generated with combined music preferences.
Mondelēz International Australia New Zealand vice president marketing, Ben Wicks, said that the Oreo brand prides itself on taking customers on a journey, by bringing innovation and playfulness into its cookies.
“We are excited to unveil our latest innovation, Oreo Coca-Cola Sandwich Cookie, which is the result of an exciting collaboration that pushes the boundaries of flavour innovation to captivate consumers' taste buds and imagination,” said Wicks.
The new products will be available in Australia from 9 September across major and independent retailers.
