Speciality coffee roaster Toby’s Estate has launched its new Single Serve Coffee Bags, with the aim for consumers to enjoy a barista-made coffee without the need for a machine.
Toby’s estate is looking to remove the stigma around instant coffee with its new single serve bags, as it targets consumers needing an “easy way to make a cup of coffee anytime, anywhere”.
The Single Serve Coffee Bags are also 100 per cent biodegradable, with the outer packaging made using renewable and compostable materials.
As part of the launch, Toby’s Estate will be giving away 1,000 free coffees in activation spaces in Melbourne and Sydney to sample the coffee and enter the draw to win a year’s supply of coffee.
Toby’s Estate activation spaces will be held in Melbourne’s Southern Cross Station on 21 and 22 February, and in Sydney’s World Square on 28 February and Chatswood Mall on 29 February.
