Brand engagement agency Asembl has brought Diageo’s Baileys and Mondelēz International’s Cadbury Old Gold together to launch the Cadbury Old Gold inspired by Baileys chocolate block.
Cadbury Old Gold inspired by Baileys combines the original taste of Cadbury Old Gold dark chocolate with an alcohol-free Baileys Original Irish Cream flavoured centre.
Cadbury senior marketing manager Katina Watson said, “By partnering with Baileys, and Diageo more broadly we are continuing to innovate and evolve our portfolio to include exciting new products that create new experiences for people to enjoy.”
Asembl MD Justin Watson said, “The partnership between Diageo’s Baileys with Mondelēz International’s Cadbury Old Gold is a first. From the moment we all came together we knew that we had created a chocolate that was bold and stayed true to the much-loved flavours of both Old Gold and Baileys.
Cadbury Old Gold inspired by Baileys is available at Coles, Woolworths, BIG W and independent supermarkets across Australia.
