New Zealand snack brand Proper Crisps has launched its latest product in a rich salt and pepper flavour – the Big Cut Purple & Gold crisps.
An evolution of Proper Crisps’ Cracked Pepper flavour, Purple & Gold features thickly cut golden and purple potatoes, dusted with Marlborough Sea Salt and a blend of freshly cracked pepper.
Gluten-free, dairy-free, vegan, and free from artificial additives and preservatives, Purple & Gold crisps are unpeeled, thickly sliced, and cooked slowly to create a crunchy texture.
Proper Crisps senior brand manager, Hayley Lewis, said Purple & Gold wasn’t just about looking good, it’s about delivering a purple potato flavour and texture to elevate the snack game.
“We’re excited to debut Purple & Gold as the new and improved replacement for Cracked Pepper in our Big Cut range,” said Lewis.
Purple & Gold sets a new standard in Australia, featuring potatoes with a unique burst of colour.”
The 140g Purple & Gold Proper Crisps will be available at Woolworths Metros, Coles Locals, and independent retailers from the end of August for RRP $6.90.
