Kellogg has launched a range of breakfast pouches containing a blend of oats, protein and fibre.
Nutri-Grain TO GO Protein Squeezers comes in five flavours: Choc Malt Slam; Mocha Hit; Banana & Honey Smash; Vanilla Flavour Punch; and Nutri-Grain Flavour (which blends oatmeal and malt).
Designed for convenience, the single serve pouches suit consumers on the go who want a quick breakfast or pre-training 'fuel'.
The Squeezers adds to Kellogg's portables offering, which includes its recently launched range of soft-baked breakfast bars.
“We know from our research that one in two breakfast skippers would eat more breakfast if more convenient solutions were offered that fit into their lifestyle,” marketing director Tamara Howe said.
“There’s tremendous opportunity for growth in this segment within the Australian and New Zealand market.”
Nutri-Grain TO GO Protein Squeezers (140g) have an RRP of $2.99.
