Nutri-Grain cereal from Kellogg's and Ice Break dairy drink from Parmalat have joined forces to create a limited edition iced coffee-flavoured breakfast cereal.
The product combines cereal with a coffee kick for time-poor young adults who value their sleep - and their morning brew.
“Many time-poor 18-29 year old Aussies struggle in the mornings, wanting to sleep in rather than eat breakfast and get their coffee fix before they have to run out the door to live their unstoppable lives,” marketing director at Kellogg’s Tamara Howe said.
“This new cereal is our solution to their dilemma. By pouring ice cold milk over delicious, crunchy Ice Break flavoured Nutri-Grain cereal, Aussies will get that real coffee taste they crave,” Howe said.
The Kellogg’s Nutri-Grain and Ice Break teams worked together on the product with the aim of keeping fans of both products happy, according to Kellogg's.
The product has four health stars and is available only at Woolworths for a limited time at an RRP of $4.79 (290g).
