Close×

Noshu, the company that brought sugar-free doughnuts to the market three years ago, has launched a new range of sugar-free cake and frosting mixes.

Despite baking just like a conventional cake, the new cake mixes contain 50 per cent less carbohydrates compared to conventional cake mixes, and are 99 per cent sugar-free, including the frosting.

The Rich Chocolate and Vanilla Velvet cake mixes carry a health star rating of 4, which Noshu says is unrivalled within the cake and baked goods category.

The products, available in Woolworths nationally, are the latest offering from Noshu's Australian founder and managing director Rachel Bajada, who created the company to reinvent traditionally unhealthy, nutrient-poor foods and reformulate them into sugar-free, naturally better versions.

“I’ve spent years researching how to develop a decadent sugar-free cake mix that truly tastes great and bakes just like a normal cake,” Bajada said.

“Australians deserve to have an easy, make-at-home baking mix, and I’m so proud to be providing them with two truly delicious options.”

The Noshu Rich Chocolate and Vanilla Velvet cake mixes are now on-shelf in the baking aisle, with each retailing for RRP $8.00.

Packaging News

From recyclable packaging and digital coding to smarter automation and AI-powered compliance, foodpro 2026 highlighted an industry focused on practical solutions to prepare for the future.

EXCLUSIVE: PKN reveals the winners and looks beyond the trophies to identify the key trends emerging from this year's award-winning designs.

Zipform Packaging's David Kilpatrick has been named 2026 Industry Packaging Professional of the Year, recognising his technical innovation and leadership in fibre-based packaging.