Noshu launches sugar-free cake mixes

Noshu, the company that brought sugar-free doughnuts to the market three years ago, has launched a new range of sugar-free cake and frosting mixes.

Despite baking just like a conventional cake, the new cake mixes contain 50 per cent less carbohydrates compared to conventional cake mixes, and are 99 per cent sugar-free, including the frosting.

The Rich Chocolate and Vanilla Velvet cake mixes carry a health star rating of 4, which Noshu says is unrivalled within the cake and baked goods category.

The products, available in Woolworths nationally, are the latest offering from Noshu's Australian founder and managing director Rachel Bajada, who created the company to reinvent traditionally unhealthy, nutrient-poor foods and reformulate them into sugar-free, naturally better versions.

“I’ve spent years researching how to develop a decadent sugar-free cake mix that truly tastes great and bakes just like a normal cake,” Bajada said.

“Australians deserve to have an easy, make-at-home baking mix, and I’m so proud to be providing them with two truly delicious options.”

The Noshu Rich Chocolate and Vanilla Velvet cake mixes are now on-shelf in the baking aisle, with each retailing for RRP $8.00.