Australian dairy cooperative, Norco, has launched its new premium ice cream range, which the company says has the biggest inclusions of any individual ice cream stick on the market.
The 100 per cent farmer owned cooperative introduced its Cape Byron Sticks on 1 July, made using new equipment at Norco’s factory in Lismore, New South Wales. The technology allows the company to have inclusions up to two centimetre in its individual ice creams.
Norco has been producing ice cream since 1950, with the Cape Byron Sticks being the company’s latest foray into the industry. The Sticks will initially hit supermarket shelves in three flavours – Chocolate Lava Brownie, Classic Cookie Dough and Affogato.
Chocolate Lava Brownie, combines milk chocolate ice cream with rich brownie bites, dark chocolate flakes, and chocolate fudge sauce, all covered in a smooth milk chocolate shell. Classic Cookie Dough features cookie dough chunks, chocolate biscuit pieces, chocolate sauce and a cookie crumb shell, and Affogato is made with Robusta coffee ice cream, with chocolate coated hazelnut pieces and dark chocolate flake inclusions, with brown sugar sauce.
Norco general manager of commercial and strategy, Ben Menzies, said that the team travelled to Europe for inspiration, to create a unique and indulgent ice cream for dessert loving Australians.
“Research shows that 39 per cent of Aussie consumers want to explore new and exciting ice cream experiences, and tapping into emerging food trends is the key to capturing this market segment,” said Menzies.
“With Norco Cape Byron stick range, every delicious bite is rewarded starting with the crack of the chocolate shell, the crunchy, chewy satisfaction of the mouthfuls of texture, the creamy and delicious famous Norco ice cream, and the sheer richness of the ripple. It sure is set to be an ice cream experience not to be missed and we couldn’t be more proud to bring it to market.”
Norco Cape Byron Sticks are available in Coles supermarkets nationally for RRP $11.50, in a four pack.
