Frucor Suntory is expanding its popular Suntory BOSS Coffee range with Iced Mocha to round out its ready-to-drink coffee options in Australia and New Zealand.
Frucor Suntory says the introduction of Iced Mocha increases the appeal of ready-to-drink coffee with a new taste profile that offers more choice and complements the current range of Suntory BOSS Coffee which is already available in Iced Long Black, Iced Double Espresso, and Iced Latte flavours such as caramel and vanilla.
Ready-to-drink coffee is forecast to be a key driver of total beverages performance in the future, with the beverage industry expected to grow 30 percent in the Australian market by 2026.
Frucor Suntory Oceania head of energy and transformation, Josh Wheeler, said that following on from the recent launch of Iced Latte in Caramel, Iced Mocha would be another great addition to meet the needs and preferences of even more Australians and New Zealanders.
“We know that the varieties of coffee consumers choose to drink vary depending on the time of day, occasion and need. Continuing to broaden the Suntory BOSS Coffee portfolio with the introduction of Iced Mocha is expected to bring new customers into the brand as we continue to be committed to growing this emerging category.
“The first morning coffee is a sacred part of daily routines, and then the way we drink it throughout the day is really diverse. Broadening the Suntory BOSS Coffee range will bring further mainstream appeal to the category by offering a wide portfolio that meets the many different consumer needs and igniting new coffee occasions throughout the day,” said Wheeler.
Brewed using the Japanese brewing ‘flash brew’ method, Suntory BOSS Coffee Iced Mocha is now available at major retailers and convenience stores across Australia and New Zealand.
