Premium alcoholic seltzer brand Mode has landed on shelves, crafted using a blend of native ingredients and aimed at health-conscious Australians.
In a crowded beverage market, Mode says it wants consumers to ‘experience what a quality Australian seltzer should be’.
Using native Australian ingredients and produced by a local team, Mode is low-sugar, vegan and gluten-free with 5 per cent alcohol. Each can of Mode has an average of 105 calories, and the collection features a range of flavours that showcase its Australian ingredients.
Flavours include: Jim’s Pink Blouse: Tasmanian pepper berry, ginger and lime; Salt Brushed Skin: Davidson plum and forest berry; No More Elevator Music: Yuzu, cucumber and basil and Frankie’s Sunset Dress: Mango and pomegranate.
Mode founder Michael Clifford, who previously worked as a senior executive in London at major brewer SABMiller plc (Peroni Nastro Azzurro, Grolsch, Pilsner Urquell), said he wanted to create a sophisticated product focused on ingredients from Australia’s backyard.
“We have amazing native flavours in Australia, so why do we need to drink something generic from overseas.
“For so long, customers could only choose between drinking a beer, wine, spirit, or a cocktail, and more recently, an army of seemingly similar brewed seltzers without much flavour. Mode is here to change that and offer a real alternative to the bland.
Alcoholic seltzer is a fast-growing category, and I thought it was time that consumers should be able to enjoy a premium product with exceptional Australian flavours,” said Clifford.
Mode is currently available online and at selected bottle stores at $75.00 for a case of 12.
