Treasury Wine Estates’ 19 Crimes brand has released the latest addition to its Cali By Snoop range – Kingz of Cali – a personal tribute from Snoop Dogg to Tupac Shakur, commemorating the 30th anniversary of their iconic rap collaboration.
Kingz of Cali is a shiraz-dominant red blend showcasing bold aromas of dark fruit and smoky spice, with layers of blackberry and plum complemented by notes of smoky bacon and sweet vanilla spice.
As Australia’s connection to West Coast hip-hop remains strong, with streaming data ranking Melbourne among the top five global cities for monthly listeners of Tupac and Sydney holding the highest concentration of global listeners, Kingz of Cali is a red blend that celebrates the history of two hip-hop superstars.
The label design features Snoop Dogg and Tupac Shakur, inspired by a moment from the 1996 VMA Awards. The two collaborated on the track and music video for 2 of Amerikaz Most Wanted, released on 2Pac’s All Eyes On Me album in 1996. The label also includes a tribute to Tupac Shakur, written by Snoop Dogg.
“It’s hard to believe it’s been 30 years since Pac and I got together to make 2 of Amerikaz Most Wanted. Nobody did it like us, and I can’t think of a better way to honor his legacy than with a drink,” said Snoop Dogg.
“This wine is perfect for celebrating with loved ones, and I’m looking forward to the people pourin’ a little out with me for my friend.”
Along with the tribute featuring on the bottle, Snoop Dogg stars in an homage film, where he reminisces on their experience together. The film features archival behind-the-scenes footage from the music video for 2 of Amerikaz Most Wanted.
Treasury Wine Estates senior vice president of brand, innovation, and partnerships, John Wardley, said it's been a privilege to work with Snoop Dogg and the Tupac Estate to develop a wine celebrating this historic collaboration, for two of hip-hop’s greatest icons.
“The Cali by Snoop range has always pushed the boundaries of traditional wine culture. We are proud to honor Tupac and Snoop's legacy with a truly unique wine,” said Wardley.
Cali By Snoop was launched in 2020, with the release of Cali Red. Kingz of Cali joins the rest of the portfolio, which includes Cali Smooth, Cali Gold, Cali Rose and Cali Sauvignon Blanc.
Kingz of Cali is now available exclusively at Dan Murphy’s and BWS, for RRP $18.00.
