Consumers can now bring the Starbucks experience home, with Nestlé releasing five new coffee varieties as part of its latest Starbucks At Home range.
Roast & Ground, Whole Bean, Premium Instant, Premium Coffee Sachets will form part of the At Home range, as well as the Starbucks By Nescafé Dolce Gusto capsule options, and existing Starbucks By Nespresso range.
Nestlé Oceania director of e-business, strategy and marketing Martin Brown said Australia is one of the most sophisticated coffee markets in the world, with tastes constantly evolving and expectations high.
“The full Starbucks At Home range is perfect for bringing world-class café style coffee into the comfort of your home and allows us to explore the blends that have made Starbucks the most famous coffee café brand in the world,” said Brown.
The launch also coincides with the new addition of the chain’s most famous signature blends, Starbucks By Nespresso Pike Place – named after the birthplace of the Starbucks roastery in the US – to the Starbucks By Nespresso capsule range.
The full Starbucks At Home range is now available national in Coles, independent retailers and through Amazon.
