General Mills’ snack bar brand, Nature Valley, says its latest release – Nature Valley Oaty & Crispy bars – are “soft, chewy, whole grain oats, with classic crispy puffs”.
The new product comes in two flavours, Honey, which incorporates gooey honey, and Chocolate, which features chocolate drops sprinkled over the bar.
General Mills head of Snacks, JP Del Carmen, said that cereal bar shoppers are increasingly looking for simple ingredients and lower sugar content while shopping for family snacks.
“We know parents of young children are also keen to find products that can help make hectic mornings as easy as possible,” he said.
“Our new Oaty and Crispy range ticks all the boxes and is set to generate growth by landing that important all-family appeal – especially with our new look, packaging, and marketing campaign to come.
“Nature Valley Oaty & Crispy has something for everyone in the family to enjoy. A tasty source of fibre with four grams of sugar in each bar, it’s a delicious snack for whenever your family wants to get-up-and-go. It’s a real one-snack-fits-all!,” .
The Nature Valley Oaty & Crispy snack bars are available in Coles stores nationwide in a five pack for RRP $5.50.
