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PepsiCo has launched a limited edition run of Doritos-Mountain Dew, combining the lemon and citrus flavour of the soft drink with the crunch of corn chips.

Doritos brand manager Eric Burke said the team was excited to be launching a global first for Doritos in Australia. 

“Aussie consumers are the first in the world to have the chance to try this unique new product that needs to be tasted, to be believed,” said Burke.

“To create this unique flavour, we partnered with our beverages and research and development teams to ensure we got the flavour just right – and we think our consumers are going to love the result!”

Doritos-Mountain Dew is available in 7/11 stores nationwide and Costco supermarkets, and will launch in supermarkets, petrol and convenience stores from mid-July.

Packaging News

In its annual report on consumer trends Euromonitor International says sustainability, convenience and a new “phygital reality” are three developments that will influence business strategies.

The next interpack will take place from 4 to 10 May 2023, at the Düsseldorf Trade Fair Centre. It will be the first show since 2017, with last year’s expo first postponed, then cancelled, due to Covid.

Companies wanting to show their packaging and print wares to the world can now register for online event virtual.drupa, which is set to take place 20-23 April, in place of the now cancelled mega-show.