Nestlé’s iconic Milo cereal has received a berry exciting upgrade, as the company teams up with Australian footballer and Milo ambassador, Mackenzie Arnold, to launch its limited-edition Milo Strawberry Flavoured Cereal.
“Growing up, I was always team strawberry while my brother was firmly team chocolate,” said Arnold.
“Creating a cereal with the Milo team that brings both flavours together felt like the perfect cereal combo.
“When Milo asked me to help create a limited-edition flavour, I was so pumped and obviously choosing strawberry was a no-brainer as it’s been my favourite since I was a kid. I’m absolutely obsessed with how it turned out. I can’t wait for everyone to try it.”
Combining the taste of Milo’s choc malt breakfast cereal with strawberry flavoured pieces, the new product aims to energise Australian breakfast tables.
Nestlé marketing manager for ready-to-eat cereal, Akash Ramesh, said collaborating with Arnold had been a powerful way to connect Milo’s legacy with contemporary consumer expectations.
“This flavour-forward launch is a bold step in energising the cereal aisle and reinforcing Milo’s relevance in the breakfast category,” said Ramesh.
Milo Strawberry Flavoured Cereal is now available in independent retailers and Woolworths, for RRP $7.00 in a 340g box, and will hit Coles supermarkets from September.
