McGuigan has released its first mid-strength wine, promising the same full-bodied, fruity flavour of its McGuigan Black Label Red, and crafted using Australian Vintage’s spinning cone technology.
The new mid strength wine saw winemakers reimagine the McGuigan Black Label Red, crafting a drop with 5.8 standard drinks and 9.8 per cent alcohol; crafted to be 20 per cent lighter in both calories and alcohol, using Australian Vintage’s unique spinning cone technology.
In a recent blind taste testing of the new McGuigan Black Label Mid against the original, 80 per cent of consumers were surprised at their preference for the new mid strength over the full strength. Additionally, nine out of 10 said they’d consider buying the new McGuigan Black Label Mid for healthier consumption of alcohol.
Australian Vintage chief marketing officer Tom Dusseldorp said consumers could feel confident choosing McGuigan Black Label Mid.
“McGuigan Black Label has been a staple in Australian households for nearly 30 years and McGuigan has a rich heritage of winemaking credentials. As cultural and societal attitudes shift towards a more conscious consumption of alcohol, we want our customers to still be able to enjoy the full-bodied flavours that Black Label offers, just tailored for mindful moderation,” said Dusseldorp.
McGuigan Black Label Mid is available at Dan Murphy’s and select Independent Liquor Retailers for RRP$10.
