McCain Foods is responding to growing demand for more protein-dense ready meals with a new Healthy Choice Protein Plus frozen meal range.
The products contain 50 per cent more protein than most of its regular Healthy Choice meals, according to McCain.
The range includes four varieties, Thai Coconut and Lemongrass Chicken, Smokey Paprika Chicken, Chicken Satay and Italian Baked Chicken.
All contain Australian chicken breast, a full serve of vegetables, on-trend ingredients like quinoa, chia, coconut and lemongrass, and no preservatives.
“We know consumers are looking for ways to incorporate more protein and vegetables into their diets, without increasing their calorie intake,” McCain Foods head of marketing - retail, Katrina Wilson said.
“We’ve worked with our in-house chef and consulting nutritionists to combine the likes of brown and wild rice, quinoa, kidney beans and chia with deliciously full flavoured sauces, plenty of vegetables and 100 per cent Australian chicken breast to deliver these nutrient rich meals.”
The range includes a new split apart tray to allow the vegetables to steam separately in the microwave for better texture.
The range features in a new national advertising campaign, including a TV commercial, from 17th July 2016.
McCain Healthy Choice Protein Plus is available in the freezer aisle of selected Coles, Woolworths and IGA stores nationally. The 360g individual meal is RRP $7.59.
