Snickers has received a buttery refresh, with Mars Wrigley launching its new Butterscotch flavour, described as a sweet, buttery, nutty creation.
The recipe was formulated and manufactured in Australia at the company’s Ballarat Innovation Hub, marking the second locally developed Snickers flavour variant since Mars Wrigley returned the production of Snickers back to Australia last year, after investing more than AUD$100million in new technology and factory upgrades to shore up the local production of the brand.
The new flavour is filled with roasted peanuts, caramel and butterscotch flavoured nougat.
Snickers portfolio director, Richard Weisinger said butterscotch flavour was recently proving to be incredibly popular with consumers.
“Butterscotch is very popular, particularly when paired with chocolate and caramel. This makes it a decadently sweet and irresistible flavour variant for the Snickers brand.
“After significant investment in our Snickers manufacturing capabilities over the last few years, we’ve been able to deliver locally-made consumer-led production innovation that reflects the tastes preferences and desires of our Aussie consumers.
Snickers Butterscotch Flavour is available now via leading supermarkets, independent retailers and convenience stores for RRP $2.00.
