Mars Bar’s salted caramel moment

Mars Wrigley says Australians will the first in the world to get their mouths around the new Mars Bar: Salted Caramel with Honeycomb flavour.

Featuring honeycomb flavoured nougat in salted caramel, coated in milk chocolate, the new Mars Bar is the perfect balance of sweet and salty.

The flavour has been developed locally by Mars Wrigley’s R&D team and proudly made in Ballarat, the home of the company’s chocolate innovation.

This new product comes after the company announced a $30M investment in its Ballarat factory last year, enabling Mars Wrigley to excel their consumer-led product innovation.

As with all Mars Bars, the new flavour uses 100% Rainforest Alliance certified cocoa.

Salted Caramel with Honeycomb flavour Mars Bar is available from 7-Eleven stores nationwide from the 27 July, before rolling out to all major supermarkets and retailers from mid-August.