Mars Wrigley is releasing two spooky treats to Australians in time for Halloween, with the launch of M&M'S Cookies and Screeem and Skittles Rotten Zombie.
The product launch comes after Mars Wigley reported an increase in Trick or Treating, year-on-year in Australia, recording a 38 per cent increase in household participation.
Mars Wrigley Australia’s marketing director, Ben Hill hopes the introduction of the new products will get Aussies into the spirit of the season.
“We’ve seen the popularity of Halloween in Australia increase over the years with more and more neighbourhoods bustling with trick or treaters come the 31st of October.
This is the first year we’ve had M&M’s Cookies and Screeem in market and this comes off the back of us creating a consumer-led innovation pipeline of product produced locally in our Ballarat Factory,” said Hill.
Skittles Rotten Zombie is available in share packets, and offers four fruity flavours - Chilling Black Cherry, Petrifying Citrus Punch, Blood Red Berry, Boogeyman Blackberry and Mummified Melon - plus one unknown surprise: Rotten Zombie flavour.
M&M'S Cookies and Screeem features cookies and cream flavoured milk chocolate, inside M&M’S crispy shell.
M&M'S Cookies and Screeem (130g) (RRP $4.50 AUD) and Skittles Rotten Zombie (180g) (RRP $5.00) are available to purchase from leading supermarkets and some independent retailers.
