Family-owned snack company, Majans, has expanded its Infuzions range with the launch of a fun lunchbox snack, in collaboration with Bluey.
Infuzions Poppeas are made with over 50 per cent yellow split peas, offering a crunchy snack with melt-in-the-mouth texture, available in flavours Cheesy Peasy and Backyard BBQ.
Majans marketing manager, Hayley Bonaccorso, said the company wanted to bring the joy of play back into snack time with Infuzions Poppeas, by partnering with Bluey.
“Parents are always looking for snacks that make lunchtime easier, healthier and a little more fun – Poppeas do just that, in true Bluey style,” said Bonaccorso.
Each multipack and individual pack features characters from Bluey.
BBC Studios ANZ head of licensing, Jacqui Shilson-Josling, said the collaboration is a fantastic example of how the company can bring the joy of Bluey into everyday family moments.
“Poppeas combine Bluey’s playful spirit with Majans’ commitment to wholesome snacking, creating something that kids love, and parents appreciate,” said Shilson-Josling.
The range joins Infuzions’ veggie-based snacking lineup, which includes the popular Air Fries launched in late 2024 in flavours Peri Peri, Tomato Sauce, and Aioli. Majans also launched a multipack version of the Air Fries for easier snacking on-the-go in October 2025.
