Majans is set to shake up the mainstream chips aisle with the launch of Infuzions Veggie Rings, a baked, better-for-you snack boasting 54 per cent vegetable content and made from 100 per cent Australian yellow split peas. The new product has rolled out nationally in Woolworths and is available in 5-pack multipacks and 90g sharepacks.
Veggie Rings are the first major innovation under the refreshed Infuzions brand, part of Majans’ strategy to modernise the snack aisle with products that combine taste, health, and fun. Positioned as an alternative to traditional potato chips, they contain 30 per cent less fat, 72 calories per cup, are vegan-friendly, and are baked rather than fried.
Majans said the brand’s ambition is to lead the better-for-you snacking category with real food innovations that match “taste with trust”. Early consumer feedback has been strong, with some describing Veggie Rings as tasting “better than Burger Rings”, it said.
Designed to appeal to families, health-conscious shoppers, and those seeking novelty, Veggie Rings are expected to deliver strong engagement for retailers.
Brisbane-based and family-owned, Majans is known for its commitment to quality ingredients and healthier snacks, with its Bhuja range already established as a leading choice for Australian families.
