Following its surge in popularity in the US, football player Leo Messi’s hydration drink, Más+ by Messi, is coming to Australia – landing exclusively in 7-Eleven stores from 1 October.
Owned by Mark Anthony Brands, which launched its Australian subsidiary in August and took over distribution of White Claw from Lion, Más+ offers a balanced hydration option made with natural sweeteners and flavours, 6 essential vitamins and 4 key electrolytes.
Free from artificial colours, flavours, and preservatives, the company stated it delivers a refreshing taste without compromise.
Mark Anthony Brands Australia general manager, Ben Gibson, said the team worked with Messi to create a delicious tasting drink that has just 1g of sugar, 10 calories per 500ml bottle, and no artificial sweeteners or colours, that helps people hydrate like champions.
“This is more than just a launch – it’s the start of a new chapter for hydration beverages in Australia,” said Gibson.
Available in four flavours, Miami Punch, Berry Copa Crush, Orange d’O, and Limón Lime League, Más+byMessi will be available Australia-wide, exclusively through 7-Eleven from 1 October.
Mark Anthony Brands Australia marketing director, Karl Roche, said 7-Eleven was the perfect partner for this launch.
“They’re at the heart of communities across Australia, and their commitment to convenience and quality makes them an ideal home for MAS+. Together, we’re making it easier for people to discover a drink that matches their lifestyle and taste,” said Roche.
