Liddells has expanded its portfolio with a lactose free category-first innovation, Liddells Lactose Free Aussie Jack Burger Cheese Slices, as demand for lactose-free dairy alternatives continues to grow across Australia.
Lactose-free products have grown more than 12 per cent year-on-year, and the launch supports Liddells’ commitment to offering real-dairy alternatives that don’t compromise on taste or functionality.
Developed to give lactose-free consumers more variety at mealtimes, the new slices offer a real dairy, natural cheese experience without the lactose. Designed specifically for burgers, the company stated the slices melt smoothly and evenly for a superior flavour and finish.
SDA general manager marketing & food service, Zoey Saunders, said the launch reflects the company’s commitment to innovation and creating new products that meet consumer needs.
“Australian households love burger night, but for many lactose-sensitive consumers, enjoying that classic melted cheese moment hasn’t always been possible,” said Saunders.
“Our new Liddells Aussie Jack Burger Cheese Slices change that experience. They deliver the same great melt and flavour you’d expect from real dairy just without the lactose.
“We know that 50 per cent of Australians are making changes to their diets, and lactose free is one of the strongest growth areas in dairy. By introducing a unique burger-specific slice, we’re giving consumers more choice and expanding meal occasions for the category,” she said.
Liddells Lactose Free Aussie Jack Burger Cheese Slices are now available in 880 Woolworths stores nationwide.
