Bondi-born RTD startup, Leuca, has dropped its latest flavour at one of the brand’s strongest activations yet, celebrating the Lime Crush launch with more than 200 people.
The company released the new product flavour at the beginning of December in order to meet the demand for fizz-free, low-calorie drinking options over the summer.
Lime Crush is Leuca’s cleanest formulation to date, zero sugar, zero carbs, zero carbonation and only 71 calories crafted in response to consumer feedback requesting a lighter citrus profile. The flavour now joins Apple Blackcurrant and Watermelon Mint Lime.
Leuca co-founder, Matt Gamerov, said lime was by far the most requested next flavour, and the feedback at tastings made it clear people wanted something cleaner and even more refreshing.
“This is the simplest, crispest SKU we've made. It's exactly what our community asked for,” said Gamerov.
Since launching in July, Leuca has scaled rapidly. The brand has grown from four Bondi stockists to over 50 outlets across Sydney.
Leuca Lime Crush and other flavours are now available for RRP $7.00 per can, in a four-pack for $24.00, or a case of 24 for $125.00. Head to drinkleuca.com to find stockists or order Australia-wide.
