A new RTD brand has launched into the scene, ready to take over Spring with a fizz-free vodka-infused alternative to heavy, sugary, or overly carbonated drinks – Leuca.
Designed with pure water, distilled vodka, and natural fruit flavouring, each 330ml can comes in at just 4% ABV and under 74 calories, with the company stating it’s one of the lowest-calorie alcoholic drinks on the market.
With an official launch taking place at the Beach Road Hotel in Sydney earlier this month, the takeover marked Leuca’s official step into the public spotlight after a soft-launch into select bottle stores in July.
Debut flavours Watermelon Mint Lime and Apple Blackcurrant were instant hits at the Hotel launch, with attendees praising their fresh, easy-drinking taste, and over 1220 cans sold at the venue during the activation.
Leuca co-founder, Justin Klass, said it was a milestone moment for the company and the team.
“To see people not only enjoying the product but coming back for more, and talking about how different it feels to drink something without carbonation, was exactly the kind of feedback we’d hoped for,” said Klass.
“It’s clear there’s a real appetite for a lighter way to celebrate.”
Since its soft launch, Leuca has already sold out its entire first production run of 222 cases. With new venues lining up to stock the brand, the brand is heading into the warmer seasons with momentum and a mission. With new stockists joining every week and national expansion planned for summer, stay tuned for the fizz-free takeover.
