Lavazza has created a new organic, Rainforest Alliance endorsed coffee called ¡Tierra!, available in three blends: ¡Tierra! for Planet, ¡Tierra! for Africa and ¡Tierra! for Amazonia.
Each of the flavours celebrates the diverse flavours from the regions.
¡Tierra! was founded almost 20 years ago as a brand-project by Lavazza. It focuses on social and economic developments for local communities, along with promoting coffee plantations to implement sustainable agricultural practices.
¡Tierra! for Planet is a medium roast fruity blend, created using handpicked organic Arabica beans from Africa, Central and South America.
Using an aromatic blend with a chocolate aftertaste, ¡Tierra! for Amazonia uses organic Arabica from Peru and supports reforestation in degraded areas of the Amazon rainforest.
With a 7/10 intensity, ¡Tierra! for Africa uses Arabica and Robusta beans from East Africa and supports the new generation of farmers in that region by training them in the entrepreneurial management of their business, Lavazza said.
All blends are in collaboration with international NGO Rainforest Alliance, that works for the preservation of biodiversity and the rights of workers, their families and communities.
¡Tierra! is available in Woolworths, Coles (Amazonia and Planet only), and the Lavazza website. The 500g bag of whole beans is RRP $18.00.
