Kraft Heinz is adding variety to the freezer aisle with the addition of its Frozen Vegetarian Snacks range, the company’s first foray into the frozen snacks category.

Ideally served with a dipping sauce the new snack range includes Cauliflower Fries; Broccoli Fries; Crispy Broccoli Florets; Crispy Cauliflower Florets; and Crispy Mixed vegetables. The Broccoli and Cauliflower Fries are potato coated with a seasoned light batter and can be prepared in under 25 minutes with an oven or air fryer. 

Kraft Heinz CMO ANZ Shane Kent said there is a trend in consumers seeking vegetarian frozen snacking options. 

“With an increasing number of vegetarians, pescatarians and flexitarians in Australia, we’re pleased to be able to tap into this trend and deliver more variety for customers in the frozen category. 

“The launch marks an exciting step for Heinz in the frozen category and the first launch into frozen snacking, specifically. We are interested to hear what shoppers think about the range,” said Kent. 

Kraft Heinz Frozen Vegetarian Snacks are available nationwide in Woolworths and independent stores.

Packaging News

Close the Loop Group is listing on the ASX today, following the completion of an over-subscribed $12 million capital raising, with strong support from institutional and cornerstone investors.

Amcor has opened a new ISO certified medical packaging facility for the APAC region, with co-extruders and flexo printing centre stage at the Singapore-based plant.

PKN’s Nov/Dec 2021 issue is once again packed with latest stories from the world of packaging, shining a light on the latest news, trends and developments in sustainability, e-commerce packaging, packaging innovation, and pack printing and decoration.