Cereal Partners Worldwide has launched KitKat Cereal, a new whole grain and chocolatey breakfast option which brings the KitKat brand to consumers’ cereal bowls.
Created in partnership with the KitKat team at Nestlé, the new cereal is a whole grain based product with a chocolatey taste and wafer-like texture.
Cereal Partners Worldwide marketing manager, Suzanne Poezyn, said that when consumers are looking for something different to start their day, KitKat Cereal is an indulgent breakfast option.
“We’re sure the new cereal will delight KitKat fans, and make a great addition to your breakfast repertoire, as part of a balanced diet,” said Poezyn.
The KitKat Cereal contains cocoa sourced through the Nestlé Cocoa Plan, a program aimed to improve the lives of cocoa farmers and provide sustainably sourced cocoa, certified by the Rainforest Alliance.
KitKat Cereal will be available at all major retailers nationwide from late-August for RRP $9.50 for a 330g box.
