• Nestlé’s KitKat brand has joined forces with Peters’ Drumstick to create its coolest chocolate block yet. The KitKat inspired by Drumstick is described by the company as an ode to summer memories.
Source: Nestlé
    Nestlé’s KitKat brand has joined forces with Peters’ Drumstick to create its coolest chocolate block yet. The KitKat inspired by Drumstick is described by the company as an ode to summer memories. Source: Nestlé
Close×

Nestlé’s KitKat brand has joined forces with Peters’ Drumstick to create its coolest chocolate block yet. The KitKat inspired by Drumstick is described by the company as an ode to summer memories.

The new chocolate block encapsulates the essence of a Drumstick Classic Vanilla, with a creamy vanilla and chocolate sauce double filling on top of KitKat’s oven-baked wafer, all coated in smooth milk chocolate.

Nestlé head of marketing Confectionery, Melanie Chen, said the company was excited to bring two icons of creamy and crunchy textures together for one of its coolest collaborations yet.

“As the coolest collab yet, KitKat inspired by Drumstick is sure to spark the age-old debate of the best temperature to enjoy chocolate, whether at room temperature from the pantry or chilled from the fridge,” said Chen.

“We are adding “crisp from the freezer” to this debate with this ice cream-inspired flavour as a new way for Aussies to treat themselves!”

The KitKat inspired by Drumstick chocolate block is available at Woolworths stores nationally, and coming to all other retailers at the end of July, for RRP $6.00.

Packaging News

The NSW Govt has dropped mandatory reusable cup schemes and requirements to offer dine-in mugs or glasses, drawing criticism from three environment groups days after Parliament passed the reforms.

Visy has produced the first glass bottles at its new recycling and manufacturing facility in Yatala, Queensland, where annual capacity is expected to reach up to 1bn bottles and jars once fully operational.

Pact Group and Aldi are scaling up recycled packaging in Australia, with more than 19 million laundry and cleaning bottles annually to contain up to 50% Australian recycled plastic.