• Lion launched the Peach and Pineapple versions of Kirin Hyoketsu in Australia in early 2024.
    Lion launched the Peach and Pineapple versions of Kirin Hyoketsu in Australia in early 2024.
Close×

Following the launch of its signature Lemon flavour, Kirin Hyoketsu has added two new flavours – Peach and Pineapple – to its Australian lineup, both with 0.7g of sugar and 6 per cent alcohol. 

Kirin Hyoketsu Peach and Pineapple are crafted with frozen natural peach and pineapple juice, vodka, and soda, using the proprietary Hyoten Toketsu technology, the freshly squeezed juice is frozen at below 18 degrees.

The new Peach and Pineapple flavours feature 6 per cent alcohol, 0.7g of sugar, and are 116 calories.

Currently, Australia is the first country outside of Japan to stock the Japanese premix drink.

Lion  brand director RTD Penni Terrey said, “The success of our Lemon flavour in Australia has motivated us to continue delivering the RTD’s. We believe these new additions will further enhance the Kirin Hyoketsu experience in Australia, building on our promise of an intense natural fruit flavour without any lingering aftertaste,” said Terrey.

Kirin Hyoketsu Peach is available at Liquorland and First Choice Liquor Market. Kirin Hyoketsu Pineapple will launch in Dan Murphys and BWS exclusively in April. Both flavours will come in a 4-pack for RRP $25.00.

Packaging News

AANA has launched its new Environmental Claims Code, which reinforces responsible advertising practices and supporting efforts against greenwashing.

Mountain Blue, a leader in blueberry genetics, is conducting a paper-based packaging trial on its Eureka blueberry brand, in collaboration with packaging and systems solutions company, Opal, and supermarket retailer Coles Group.

This year’s board election for peak industry body, the Australian Packaging & Processing Machinery Association, saw one of the closest contests in recent years, with the highest voter turnout compared to previous rounds, and a hard-fought campaign from nominees.