Kellogg’s new Krave product range has launched with three mixed grain snack bars aimed at satisfying sweet cravings with a healthier edge.
The Krave bars are available in three flavours Go Nuts for Donuts, Nudge to Fudge and Caramel Pop’n Choc.
Krave senior marketing lead Tash Sutherland said many consumers are often looking for an indulgent snack with better health credentials.
“Krave mixed-grain bars are the perfect balance Aussies have been looking for, with delicious varieties that make you feel good about your snack choices and don’t sacrifice on flavour,” said Sutherland.
Using grains as a base, sorghum for crunch and real churro, choc fudge chocolate or caramel fudge pieces for sweetness, Krave bars are less than 110 calories per serve and made to bring less guilt.
Krave mixed grain bars are available in Woolworths, Coles and independent supermarkets in the muesli bar aisle.