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Kellogg’s Australia has launched a Rice Bubbles Multigrain range, saying the cereal is packed full of essential nutrients to help support Aussie families’ immune systems.

The multigrain version delivers immune support backed by Vitamin D, B6, Folate, Iron and Zinc.

Kellogg’s Australia senior marketing lead, breakfast portfolio, Dan Bitti, said, “Families are seeking breakfast options that are healthy and nutritious, while also being a choice that kids will enjoy and finish - the new range ticks the box for both parents and kids.”

The new range comes in two flavours, Honey and Berry, and is available now at Coles and will be in Woolworths from September. RRP is $7.50 for a 450g box.

Packaging News

Australian packaging machinery manufacturer Packserv has forged a new strategic alliance with FP Developments, making its equipment directly available to customers across the United States.

Tetra Pak is investing €60 million in a new pilot plant in Lund, Sweden, to advance development of an aseptic carton material that replaces the traditional aluminium foil layer with a paper-based barrier.

The Australian and New Zealand businesses of Pro-Pac Packaging (PPG), excluding Perfection Packaging, have been sold to Consolidated Packaging Australia, a subsidiary of Knoxcorp, the privately owned Australian investment company headed by Jim Knox.