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Kellogg’s Australia has launched a Rice Bubbles Multigrain range, saying the cereal is packed full of essential nutrients to help support Aussie families’ immune systems.

The multigrain version delivers immune support backed by Vitamin D, B6, Folate, Iron and Zinc.

Kellogg’s Australia senior marketing lead, breakfast portfolio, Dan Bitti, said, “Families are seeking breakfast options that are healthy and nutritious, while also being a choice that kids will enjoy and finish - the new range ticks the box for both parents and kids.”

The new range comes in two flavours, Honey and Berry, and is available now at Coles and will be in Woolworths from September. RRP is $7.50 for a 450g box.

Packaging News

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The Australian Beverages Council has renewed calls for urgent national packaging reform, saying global supply disruptions highlight the need for stronger domestic recycling and harmonised EPR.

Close the Loop has sold its US-based ISP Tek Services business for US$10m, as part of a broader strategic reset aimed at sharpening focus on its core packaging and resource recovery operations.