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Kellogg’s Australia has launched a Rice Bubbles Multigrain range, saying the cereal is packed full of essential nutrients to help support Aussie families’ immune systems.

The multigrain version delivers immune support backed by Vitamin D, B6, Folate, Iron and Zinc.

Kellogg’s Australia senior marketing lead, breakfast portfolio, Dan Bitti, said, “Families are seeking breakfast options that are healthy and nutritious, while also being a choice that kids will enjoy and finish - the new range ticks the box for both parents and kids.”

The new range comes in two flavours, Honey and Berry, and is available now at Coles and will be in Woolworths from September. RRP is $7.50 for a 450g box.

Packaging News

Following the voluntary administration of Recycling Plastics Australia and confirmation that no Commonwealth packaging scheme will be introduced this term, voices from across the packaging and recycling value chain have delivered a blunt assessment of what is at stake.

Pact Group CEO and managing director Sanjay Dayal has advised the board that he intends to leave the company, with an executive search now under way for his successor.

With a Commonwealth packaging scheme ruled out this term, pressure is building ahead of the 18 September Environment Ministers Meeting, as industry, recyclers and environmental groups demand clarity on what meaningful national reform can still be delivered – and when.