Kellanova breakfast brand, Kellogg’s, is jumping on the demand for higher protein options to start the day strong – with the launch of its first High Protein Granola range in flavours Forest Berries, Honey Nut, and Apple Crumble.
The granola category is evolving. Once dominated by taste and texture alone, today’s shoppers are increasingly seeking products that deliver health and dietary benefits. Responding to this shift, Kellogg’s High Protein Granola range has been developed for health-conscious consumers, aiming to deliver on taste, nutrition, and convenience.
With 10 grams of protein per serve, Kellogg’s is the only oaty High Protein Granola range available in Australian supermarkets with less than 5g of sugar per serve and a 5 Health Star Rating.
Kellogg Australia marketing director, Leanne Bell, said the company knows today’s consumers, including busy professionals and on-the-go parents, are seeking nutritious, high-protein breakfast options that are both delicious and convenient.
“Kellogg’s High Protein Granola is our answer to that need, delivering a balanced, flavour-forward start to the day in a format people love,” said Bell.
Kellogg’s High Protein Granola range is now available in major supermarkets and select independent retailers across Australia for RRP $8.99 per 450g packet.
