Global cereal and snacking company, Kellanova, has launched its latest range – LCMs Treatz. The new product has the same iconic taste as LCMs, but with a marshmallow twist.
The company stated that the launch aims to broaden the appeal of LCMs to a wider Australian audience. Traditionally a lunchbox snack, LCMs Treatz aims to expand that market to become “an indulgent treat for anyone at any moment”.
Kellanova Australia marketing director, Leanne Bell, said that “with Australians now snacking more than ever before, LCMs Treatz provides consumers of all ages with a taste-led and versatile snack to enjoy on-the-go and throughout the day.”
LCMs Treatz are 30 per cent larger than original LCMs and will be available in two flavours – Original and Choctastic. The product contains no artificial colours or flavours, and one 130g pack contains five 26 gram snacks.
Kellogg’s LCMs Treatz will be available in Coles and select independents nationwide from early June, for RRP $6.
