Auckland based bagel company, Abe’s Bagels, is launching a new product designed to appeal to consumers looking for a lighter bagel option across New Zealand and Australia.
Abe’s Bagels bakes over a million bagels each week and has a 70 per cent market share across New Zealand and Australia. Its new thin bagels, Thiiins, offer a lighter alternative to traditional bagels, and is the first thin bagel product to launch nationwide in Australia.
Abe’s Bagels CEO, Jesse Newson, said the new product caters to consumers searching for a less filling, yet still delicious option for breakfast.
"We’re thrilled to launch Abe’s Thiiins, a product that reflects our commitment to meeting evolving customer needs,” said Newson.
“We can see more people seeking healthier choices, which still deliver the great bagel experience they love, and we wanted to create a product that fits into modern, active lifestyles.”
Abe’s created the Thiiins following research which identified a growing demand for lighter bagels options. Newson said with thin bagels already capturing 20 per cent of the UK market, the company saw a significant opportunity to introduce their own version.
“Our Bagel Thiiins have the same bagel taste and texture, but thinner and fewer calories than two slices of toast, making them an ideal choice for consumers seeking balance in their diets,” said Newson.
“We invested in a whole new production line to create this product and we’re really pleased with the end result. We got the product from concept to shelf within 6 months. Consumers are loving them too, with strong sales across New Zealand and Australia.”
Abe’s Bagels Thiiins are available in supermarkets for RRP $6.00 in a six-pack.
