Shapes’ new Chicken Parmigiana flavour set off a national conversation when research commissioned by Arnott’s revealed 45 per cent of Australians say parmi and 34 per cent say parma.
Evidence of Australia’s love of the quintessential pub meal is that 26 per cent of Victorians said the first meal they consume when out of lockdown with be a chicken parmigiana.
Arnott’s has paid homage to the classic with its new Chicken Parmigiana flavour in the Shapes Aussie Legends range.
Arnott’s marketing manager, Savoury Shannon Wright said: “We know Aussies are a nation of pub lovers and it’s been tough not being able to enjoy our favourite pub feeds as often as we’d like the past few months. So we decided to expand our Shapes Aussie Legends range with another one of the tastes Australians love.
Shapes means Flavour You Can See, but in this case, it also means Flavour You Can Debate. Depending on region the nation is divided on whether you call it a Parmi or Parma. We chose to include both versions on either side of the new Aussie Legends boxes.”
The new flavour expertly blends tastes of the classic ingredients of a chicken parmigiana, with mild parmesan cheese, a rich tomato and garlic sauce, topped with Italian herbs on a crispy chicken schnitzel.
The new Arnott’s Shapes Chicken Parmigiana are available in stores nationwide from early September. RRP from $3.20/ea.