Melbourne-based wine specialists, Joval Wines, have launched a premium, non-alcoholic Prosecco as the low-no trend continues to sweep Australia – Zero Hour.
The country’s appetite for quality, non-alcoholic beverages has continued to grow, with the company stating sales were up 15 per cent in 2023, and volumes increased nearly 60 per cent over the past two years. Forecasts point to a continued expansion through 2030, driven by a new generation of mindful drinkers seeking premium alternatives.
Zero Hour is described as a meticulously-crafted, non-alcoholic Prosecco boasting notes of crunchy pear, lemongrass and honey with the finest of bubbles. The final product took two years to develop.
Made using premium Australian grapes, advanced de-alcoholisation technology is used in the final production stage to remove the alcohol while preserving the wine’s texture, complexity, and character – a low-impact and environmentally conscious process, aiming to make Zero Hour a lighter choice for consumers and the planet.
Joval Wines head of product development, Kate Lawton, said the company only wanted to release a non-alcoholic Prosecco if it was genuinely good, as there are too many zero-alc wines on the market that fall flat.
“As both wine lovers and wine professionals with more than 50 years’ combined experience, we knew texture and complexity were critical,” said Lawton.
“If we couldn’t deliver on those, we wouldn’t launch at all.”
Zero Hour will be available from 30 September, exclusively from independent bottle shops and zerohourzeroalc.com.au for RRP $20.00.
