A collaboration between L’OR Espresso and Ferrari Hypercar has resulted in the L’OR Passione Rossa coffee collection. The partnership was created to combine a passion for good coffee with the spirit of Italian advanced technology and craftsmanship.
Launching in 30 global markets, there are two varieties in the L’OR Passione Rossa collection:
Maranello Espresso (Capsules): A balanced, rich blend with intricate notes of red berries and dark chocolate, offering a true expression of elegance.
Imola Ristretto (Capsules): A dark and powerful ristretto showcasing complex flavours with a creamy texture and hints of dried summer fruit.
JDE Australia general manager, Fiona Hughes, said the collection was designed to, “awaken your senses and allow you to experience the power and intensity of L’OR X Ferrari”.
“The connection between the two iconic brands is evident: a shared passion and commitment to pursuing excellence, uncompromising in the combination of advanced technology and human craftsmanship,” Hughes said.
The L’OR Espresso branding will be displayed throughout Ferrari’s World Endurance Championship, including on the Ferrari 499P Hypercar and driver uniforms. L’OR Espresso will also be served in Ferrari Hypercar team hospitality areas.
It is also a partner with the Ferrari Challenge Trofeo Pirelli, the single-marque championship that brings together drivers and dream cars on prestigious tracks around the world.
