Care Pharmaceuticals oral rehydration solution, Hydralyte, has launched a new flavour in its sports range, Blueberry Blast Effervescent Tablets – and unveiled a fresh new name and look for its current sports Effervescent range, Lemon Lime and Berry.
Renamed Hydralyte Plus Sports, the company stated the new flavour and refreshed packaging reflect the brand’s performance-based ethos for active Aussie lifestyles – and rolls out into retail and pharmacies this month.
With a clean, energised design, the updated packaging brings a modern edge to the trusted hydration formulation. While the look may be new, the formula remains the same, combining Hydralyte’s science-backed electrolytes with added magnesium, calcium, copper, zinc, manganese, and iron to support performance.
The Hydralyte Plus Sports formulation is low in sugar (2 per cent), high in electrolytes, and HASTA certified.
Care Pharmaceuticals head of marketing ANZ, Joan Isaac, said the refreshed identity for Hydralyte Plus Sports marks an exciting new chapter for the brand.
“It’s a clear signal of our growth, our commitment to innovation and the trust active Australians have in us to support their performance every day,” said Isaac.
The new flavour Blueberry Blast and new look Lemon Lime and Berry Hydralyte Plus Sports Effervescent Tablets are now available nationally in pharmacies and major retailers.
