Japanese snack food manufacturer Calbee’s latest release, Hooleys Rings, is targeted at the adult market, with the shape and flavours harking back to an easier, carefree time in their lives.
The rings are light and crunchy, and come in two flavours, Original Onion, and Sweet Chilli.
and Sweet Chilli
Calbee Australia senior brand manager Carly Williams said, “Hooleys is the perfect full-flavoured snack that speaks to adults, without being boring. With its light crunchy texture, delicious premium flavours and contemporary branding, it reminds consumers of that sense of comfort and carefree attitude.
“We wanted to develop a snack that connects consumers with family and friends, which makes them feel young at heart.”
Hooleys Rings are available at Coles and IGA, with a RRP $4.30.
