Heinz has partnered with Collingwood Football Club to bring a limited edition bundle series exclusively through the Heinz to Home e-store. It has also launched its Ketchup Cookie Kit and Burger Lovers Bundle through the service.
The Heinz to Home e-store was launched in July as a direct-to-consumer channel.
The partnership with Coolingwood will give members access to three limited edition Heinz Tomato Ketchup bottles featuring Jeremy Howe, Taylor Adams and Adam Treloar, along with other exclusive Collingwood Football Club merchandise.
“We’re delighted to have partnered with the Collingwood Football Club to create limited-edition Heinz Tomato Ketchup bottles which will become collectors’ items for pies fans throughout Melbourne and Australia,” said Heinz Australia CEO Simon Laroche.
Meanwhile, the Heinz Ketchup Cookie Kit gives consumers an opportunity to bake cookies with the sauce and come with cookie cutter shapes. The Heinz Burger Lovers Bundle features six curated buger recipes, each paired with six Heinz sauces.
“Our Ketchup Cookie recipe and irresistible burger recipes will also have you baking and cooking up a storm this Spring,” said Laroche.
“When we launched Heinz To Home, we intended for it to be a hub where Aussies could have access to limited-edition products and merchandise as well as our much-loved essentials, so we’re excited to release these fun and tasty new bundles. We can’t wait to keep sharing more quirky, limited-edition items with Heinz fans.”
The Collingwood Bundles, Ketchup Cookie Kit and Heinz Burger Lovers Bundle are all available through the Heinz To Home service.
