Burger chain, Grill’d, is stepping into the retail world with the launch of its range of burger patties exclusively at Coles – bringing the Grill'd experience into homes.
With Coles research finding that over one in two Australians say they have an interest in recreating their restaurant or takeaway dinner in their own kitchen, and a 'familiar taste' is the top driver of meal choice – the new range is designed to help more home cooks easily create their own delicious Grill’d burgers, no chef skills required.
The popular healthy burger restaurant has been flipping burgers for 21 years and has grown to 174 burger restaurants across the country.
Grill’d founder and managing director, Simon Crowe, said he was excited to expand the restaurant to the supermarket, giving more Australians the opportunity to enjoy Grill’d burgers.
“For over two decades, Aussies have loved coming into Grill’d restaurants for healthy burgers that taste good and do good,” said Crowe.
“This next chapter in our story is very exciting as we take our products into peoples’ homes. Having our burgers available nationally at Coles, allows us to take the next big step in our mission: to make our healthy, delicious burgers accessible to all Australians.”
Just like in-restaurant, every pack of Grill’d burgers sold at Coles comes with a ‘Local Matters’ token inviting customers to support community initiatives. Through this partnership, Grill’d will be giving $10,000 this month to Coles’ community partners selected by customers, making every burger purchase a chance to give back.
The Grill’d range of 100% Australian grass-fed premium beef, hormone-free, antibiotic-free and gluten-free burgers includes:
- Grill’d Signature Beef Burgers (2-pack): $8.00
- Grill’d Premium Wagyu Burgers with Caramelised Onion (2-pack): $10.00
- Grill’d Signature Beef Burgers (4-pack): $12.50
Coles CCO, Anna Croft, said Coles is committed to providing value to customers and introducing innovative ways to help inspire them in the kitchen.
“We’re excited to join forces with Grill’d to launch an exclusive, premium burger range customers can only find at Coles,” said Croft.
“Our customers are telling us they’re cooking more at home and looking for ways to create delicious and easy restaurant quality meals in their own kitchens – and that’s exactly what we hope to achieve by offering the new Grill’d burger range.
“This launch is the latest example of how we’re listening and responding to our customers, giving more Australians access to premium and convenient meal options at a price that offers real value.”
The Grill’d retail range is now available in the meat department at Coles stores nationally and online. To celebrate the launch, each product will be offered at an introductory price of $1 off the regular price for the first four weeks.
