Plant-based food company Greens & Goodness is bringing pea-based protein into the spotlight with the launch of its snacks and meal range.
The launch comes after the company commissioned an independent consumer research which found convenience is a top priority along with better taste and texture from plant-based food. Greens & Goodness head of marketing Yash Gandhi said consumers’ tastes are changing in the nation and the plant-based protein market is exponentially growing.
“Seventy per cent of Australian households have to vary their sources of protein for each meal to meet the needs of different household members.
“We found that much of what’s on offer to consumers just doesn’t stack up on taste and flavour for people looking to adopt a more plant-based diet, and we really wanted to change that,” said Gandhi.
New products include Smoky Jalapeno Spiced Bites, Zingy Mexican Crunch Burgers, Golden Crumbed Garlic & Herb Schnitzel, and Spicy Bombay Dippers.
Greens & Goodness’ new pea-range products are available at Romeo’s IGA in Sydney.