Better-for-you beverage brand, Gravity Drinks Co., has launched its latest ready-to-drink, Hard Soda Vodka+ Lemoncello. Gravity says its catering to consumers looking for a lower-calorie, full flavoured drink.
The Hard Soda is locally produced and contains 0.5g of sugar and 114 calories, blending artisanal lemoncello with a five times distilled Australian vodka.
Founded on the South Coast by Mick Spencer and Liam Battye in 2022, Gravity Drinks aims to create lighter and healthier drinks. The company is also committed to environmental sustainability, having partnered with AirSeed to plant one tree for every case sold in NSW.
Following the completion of a $1 million capital raise, Gravity Drinks appointed Greg Mitchell as the new CEO in March.
Gravity co-founder, Mick Spencer, said that the Vodka+ Lemoncello was crafted with a consumer who was “over sugar”, the company trademark, in mind.
“Aussies want full flavour without the sugar or calories consequences. For those lucky enough to have experienced Limoncello on the Amalfi Coast of Italy, we note the light bitterness and zest it provides.
“We noticed the Lemon RTD drinks out here weren’t as sessionable and needed a unique tweak, hence the inspiration. Your new fave Lemon drink is here!”
The Hard Soda Vodka+ Lemoncello is available from Vintage Cellars nationwide and key independent bottle shop chains for RRP $26 for a four-pack.
