Gordon’s has created its first no-alcohol spirit, Gordon’s 0.0%. Made using the same distilled botanicals as Gordon’s London Dry, Gordon’s 0.0% is aimed at the burgeoning no- or low-alcohol market.
Gordon’s marketing manager Madeleine Stockwell said: “We are committed to providing quality options for our customers, even when they are choosing not to drink alcohol. Gordon’s 0.0% is a significant milestone for the brand because we believe this alcohol-free option allows Gordon’s to be enjoyed in a bigger breadth of occasions, without having to compromise.”
The botanicals used are individually immersed in water, heated, and then distilled before being blended into Gordon’s 0.0%. It has juniper, coriander, citrus, and slightly woody notes with a lingering warmth and alcohol impression. It is available as a 700ml bottle in stores nationwide for RRP $34.99.
Endeavour: Lo/no-alcohol demand reflected in sales
Endeavour Group head of merchandise transformation Bree Coleman said the demand for non-alcoholic beverages is reflected in its sales data, which recorded an 83 per cent increase in non-alcoholic drink sales in 12 months.
Endeavour’s figures reflect research by The Australian Institute of Health and Welfare, which found an increase in Australians reducing alcohol intake or in some cases completely abstaining from it.
Coleman said that many customers are choosing non-alcoholic drinks to moderate their intake and now that these products have been in the market long enough, they have been able to create the same taste as their alcoholic counterparts.
“The gin-essaince and the premix premiumisation are trends that are reflected in customers wanting to explore non-alcoholic options in those categories,” said Coleman.