Goodness Kitchen has expanded its Australian freezer range with the launch of frozen Fruit Mixes, building on the brand recognition established through its Choc Bites range.
Developed for convenience-focused and health-conscious consumers, the Fruit Mixes range features three benefit-led frozen fruit combinations designed for blending, bowl use or snacking straight from the freezer. The products are positioned to meet growing demand for functional snacking and year-round access to premium fruit.
The range includes three varieties:
- Antiox – a blend of strawberry, blueberry, mango and passionfruit
- Glow – blueberry, strawberry and raspberry
- Immunity – mango, pineapple and passionfruit
Each mix is based on whole fruit and offers natural sources of fibre and antioxidants, with the Immunity blend also positioned around vitamin C-rich tropical fruits. The products are snap-frozen at peak ripeness to retain flavour and nutritional quality.
Founder Eliana Glover said the range was developed to simplify everyday healthy choices.
“We wanted to make healthy snacking simple, functional, and full of flavour. Each of our new Fruit Mixes is named after the natural benefits they deliver,” Glover said.
Goodness Kitchen sources fruit from BRC-accredited growers in New Zealand and internationally, with processing designed to preserve quality and consistency across seasons. The company said the new range reflects a broader shift toward functional, ingredient-led frozen products that fit into busy lifestyles without preparation time.
The Fruit Mixes are designed for use across multiple occasions, including smoothies, breakfast bowls and frozen snacking, offering retailers a versatile freezer product aligned with wellness-driven purchasing behaviour.
Goodness Kitchen Fruit Mixes are available in independent supermarkets with a RRP of $10 per pack.
