Brand extension agency Asembl has brought together Streets’ Golden Gaytime and Griffin’s Marvels to launch the the Griffin’s Marvels Golden Gaytime Inspired Biscuits exclusively into Coles.
The new biscuit treat features toffee flavoured crème covered with milk chocolate and vanilla biscuit crumbs.
The Griffin’s Marvels Golden Gaytime Inspired Biscuits will be heavily supported by Coles in-store and digitally with aisle fins, catalogue presence as well as positioning on digital screens and through the Fly Buys program.
Griffin marketing director Hannah McKee said, “Golden Gaytime and Griffin’s are iconic brands, so we are excited to bring them together to make this unique delicious biscuit - the first Golden Gaytime Inspired Biscuit.”
The Griffin’s Marvels Golden Gaytime Inspired Biscuits are now available from Coles stores nationally and online for RRP $5.00.
